Product configurators in 3D are the next evolution of online shopping. Brands that use 3D jewelry configurators can increase ROI, cut back on returns and manual labor expenses, get rid of costly mistakes, and enhance customer satisfaction.
Global brands must position themselves to fully benefit from the eCommerce industry's continued growth, which will generate $4.9 trillion in global sales in 2021. Businesses are now seeking strategies to stand out from the competition as a result. To get a better return on investment, they must draw more attention, cut down on returns, and increase the number of good reviews.
Traditional Style And Showrooms Are Going Out Of Trend
2D pictures on traditional product pages are no longer sufficient. A growing number of products can be altered in some form. But how can customers be certain of their personalized choices if they haven't seen them? Using still photos to display products and the customization possibilities is a superficial method to present a product and could eventually result in customer unhappiness and high return rates.
Additionally, if your company still depends on customers visiting your showroom or physical store to place special orders in the modern era, you need to reconsider your approach. Customizations made in-store cannot be scaled. Additionally, if this is your only choice, you will have difficulty increasing regional or global sales.
Modern consumers demand more personalized and interesting experiences. Nowadays, personalization is in the spotlight. With various colors, materials, inscriptions, and other customizations, they prefer to personalize and alter jewelry pieces.
Customers anticipate that brands will deliver more consistent experiences that closely resemble real-life situations while taking their preferences into account. Businesses who use 2D graphics will continue to face problems with customer retention, high return rates, a lack of personalisation, and other issues.
3d Jewelry Configurator Leads To Higher ROI
Businesses that want to increase ROI should think about ways to improve consumer engagement, personalisation, happy experiences, and returns. By displaying their options and selections, 3D jewelry configurators can aid buyers in better visualizing things.
Better Experiences and Higher Engagement Rates
When purchasing a new jewelry piece, a buyer may wish to investigate the various customization possibilities, including picking the metal, number of diamonds, length, and carats. Customers can examine a 360-degree view in real time, acquire pricing, and order the precise configuration they desire using a 3D configurator.
A 3D jewelry configurator improves the entire customer experience by giving users a real-time visualization of their customized preferences as opposed to a typical product page full of still photos. Offering a better shopping experience is one of the best methods to keep clients. Furthermore, 20% of buyers are willing to spend more for things that are uniquely made for them.
Enables Greater Innovation & Product Optimization
Why continue producing goods with low sales potential? It would be a rational option to test new product ideas before putting them into production.
Enterprises can expedite manufacturing procedures by having a comprehensive awareness of customer preferences. Customers might spend more time evaluating a specific customized choice and comparing pricing due to the 3D aspect of these product renderings before making a purchase.
This lowers production costs and waste, lowers product inventories, and encourages more innovation. In order to track and manage customer journeys, organizations can combine back-office systems like a customer data platform (CDP) or customer relationship management (CRM) with their 3D product configurator.
Boosts Sales and Get Better ROI’s
To come up with a quotation for their unique options, many sales teams must communicate back and forth with customers over calls, emails, and messages. Depending on the size of the preferences, this can be quite tedious and error-prone. Even then, they might still be unsatisfied with the result, which would result in larger returns.
By guiding customers through the full purchasing process without involving their sales personnel, a 3D product configurator helps firms increase sales more quickly. Without speaking to a salesman, customers may see their selections in the configurator, get a quote for them, and make payments.
Less Returns
NRF estimates that in the US in 2021, returns on eCommerce totaled $218 billion, or around 20.8% of all purchases. A clear returns policy is undoubtedly a sign of a strong online business, although every merchant would love to reduce the return rate, which would increase profit margins.
Visit rauschmayer and check out the amazing 3d jewelry configurator feature that will make you feel more confident before making a purchase.
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